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The Pink Ribbon Highway

Agency Network: 
Published/Aired: 
October 2013

Description

October is cancer awareness month in Iceland. We had to think up a new way to promote the Pink ribbon. So we took to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík.

Outdoor advertisement created by Brandenburg, Iceland for Pink Ribbon, within the category: Public Interest, NGO.

Advertising Agency: Brandenburg Advertising, Reykjavik, Iceland
Creative Director / Copywriter: Bragi Valdimar Skúlason
Art Director: Hrafn Gunnarsson
Photographer: Hörður Sveinsson
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Highest Rated

tirthomitro's picture

large scale magic. immensely likable.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture

large scale magic. immensely likable.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture

I agree.

kleenex
Activity Score 58793
Web Designer/Developer
Mongoose's picture

It only makes sense from an aerial view - how many views are up there?
Great idea but make it tangible!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

AdrianO's picture

Target group? Helicopter and plane users... Nice idea for a Guinness record.

AdrianO
Activity Score 27
Creative Director at Rout 69 group, Guatemala
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