The immediate goal is as simple as the campaign’s design: fun. With a focus on empowerment and sexuality-affirming messages, the brand is strengthening the connection between sex and overall wellness and happiness, subjects frequently on consumers’ minds these days. PinkCherry embraces the fact that women aren't as shy about sexuality as society would have us believe. Females are the primary customer for sex toys after all, so why not appeal to them in a fun, cheeky way?
Outdoor advertisement created by The Local Collective, Canada for Pink Cherry, within the category: Health.
President & Chief Creative Officer: Matt Litzinger
Creative Director: Pepe Bratanov
Designer: Omar Morson
Managing Director: Kaitlin Doherty
Solutions & Operations Director: Lauren Brown
Brand Director: Amanda McMillan
Integrated Strategy Director: Michael Ash