Submarine

Agency Network: 
Published/Aired: 
June 2009
Pilot:  Submarine
Pilot Outdoor Ad -  Submarine

Description

Advertiser's Supervisor:Mª José García

Producer: Clemente Bielsa

Outdoor advertisement created by Grey, Spain for Pilot, within the category: House, Garden.

Advertising Agency: Grey Espana, Barcelona, Spain
Executive Creative Director: Jürgen Krieger
Creative Directors: José Miguel Tortajada, Joan Mas, Álex Martín
Account Manager: Doménech Salvià
Art Directors: Saul Serradesanferm, Daniel Paez
Log in or register to post comments

Highest Rated

Guest's picture

the word is the submarine... te top part of the "b" is the thing to look out of the water so its remarking the important part...

Guest
zeronan's picture

i don't get it , can someone explain

zeronan
Activity Score 16
Guest's picture

Bronze in cannes.
Of course this guy was jury:
Executive Creative Director: Jürgen Krieger

Guest
Guest's picture

This is just a visual trick - hardly a big idea

Guest
Guest's picture

I don't get it. What's the idea.

Guest
Guest's picture

the word is the submarine... te top part of the "b" is the thing to look out of the water so its remarking the important part...

Guest
everartz's picture

so if they wrote the "s" in upper case then it will hide the virtual lens were supposed to see out of the water from, i guess this idea is a bit of a lame one.. if we want to consider it an idea.

everartz
Activity Score 7613
Art Director |

| everartz |

ivan's picture

Cannes likes periscopes. This was the press GP winner in 2006:
http://adsoftheworld.com/media/print/lego_periscope

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

Cannes sucks!

Guest
shahidali's picture

from the product's point of view, I think, it serves the purpose. my not be the greatest idea human head has ever bourne.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

If I had done this I'd be embarrassed to tell someone it won at Cannes. That festival is quickly becoming a joke.

Guest
Guest's picture

The lego one in 2006 was way better

Guest
Guest's picture

They could have used a different color... the first thing I thought was "yellow submarine".

Guest
KbxAds's picture

f$#% all

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Guest's picture

I thought it meant the highlighter has a very thin tip? Since it can highlight the tip to "B", when normal highlighters have a very thick tip which would not be able to be precise enough to highlight a small portion of a letter like that

Guest
JamaisVu's picture

sub-mediocre ad.

JamaisVu
Activity Score 408
luisrivera11's picture

awful.
The Ads of the World chosen its much better.
Cannes really dissapoint this year.

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
54NN's picture

the submarine this under the water and is only visible the periscope!

54NN
Activity Score 115

54NN

Jp26b's picture

What the heck?

Jp26b
Activity Score 47
Senator Patrick Burns
Jp26b's picture

What the heck?

Jp26b
Activity Score 47
Senator Patrick Burns
Guest's picture

The periscope is where the submarine get's it's LIGHT from. (Besides electric light, of course.) But hard to get.

Guest
Guest's picture

what about the dot of 'i'? is it the football on the surface of water that periscope is unable to see?

Guest
jipei's picture

Just with the "yellow" mark, the submarine turns into one of the most famous song in the world : yellow submarine, from the beatles... that works very well.

jipei
Activity Score 78
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement