Pen Fashion Poster

Agency Network: 
Published/Aired: 
March 2012
Pilot:  Pen Fashion Poster
Pilot Outdoor Ad -  Pen Fashion Poster

Description

Pilot Pens US is introducing a fashionable line of their erasable pen named FriXion. First promotion begins in their US manufacturing home of Jacksonville Florida.

Copywriter: T.J. Aseltyne

Outdoor advertisement created by TBWA, United Arab Emirates for Pilot, within the category: Office Equipment.

Caption

Making Writing Fashionable Again. Jacksonville Fashion Week 2012. PilotPen.US

Advertising Agency: Bright Red TBWA, USA
Creative Director: Erich Stefanovich
Art Director: John Towler
Photographer: Stock
Photoshop: John Towler
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Highest Rated

ZeSheep's picture

I think this a scam gone wrong. Copywriters were on low tar instead of weed. photoshop guys went on strike

ZeSheep
Activity Score 174
Copywriter at Mumbai
vote4pedro's picture

The only thing worse than the idea is the photoshop. My 5-year-old nephew could do better than this.

vote4pedro
Activity Score 4601
Copywriter
rfm399's picture

Well, isn't it making pens, not writing, fashionable?

This wasn't thought through very much.

rfm399
Activity Score 16
Creative Director at Richards/Lerma
kleenex's picture

They beat Lady Gaga to the idea....

kleenex
Activity Score 58791
Web Designer/Developer
Spanky's picture

Sometimes you have to wonder what people are thinking when they submit stuff to ads of the world. This is begging for a beat down.

Spanky
Activity Score 4897
Other
Visionary's picture

Describing this in three words:

Smart
Brilliant
Effective

-Well Done!

Visionary
Activity Score 3
vote4pedro's picture

In case you're wondering, yes it's obvious when someone creates a new account to comment on their own work.

vote4pedro
Activity Score 4601
Copywriter
DameWallis's picture

Photoshop Disaster dot com forward slash who approved this?

DameWallis
Activity Score 52
Marketing Manager at STAT Search Analytics
ZeSheep's picture

I think this a scam gone wrong. Copywriters were on low tar instead of weed. photoshop guys went on strike

ZeSheep
Activity Score 174
Copywriter at Mumbai
Rose Abraham's picture

The product: Pen.
The occasion: Fashion week.
The result: A dress made out of pens.

That'll do, creativity, that'll do.

Rose Abraham
Activity Score 62
Loyola College, Chennai
Milan Solanki's picture

ha ha ha...They beat Lady Gaga to the idea....
rofl :D

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
KbxAds's picture

wtf

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

suitonyou's picture

Nice picture. How can I buy this copy right?

suitonyou
Activity Score 2
Marketing Manager
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