Description
The campaign express the strong lighting of the lamp, depending on transparence concept by making the fruits transparent so you can see the inner parts of them without cutting .
This student campaign titled 'More Light.. More Magic..' was published in Egypt in October, 2019. It was created for the brand: Philips, by ad school: Helwan University. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 4 years ago by Salma Ali.
Credits
Advertising School: Applied Arts, Helwan University, Cairo, Egypt
Creative Director/ Art Director: Salma Ali
Graphic Designer: Salma Ali
Supervisor: Abeer Hassan Abdo
