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Campaign
Agency Network: 
Published/Aired: 
June 2008
Pfizer:  1
Pfizer Outdoor Ad -  1

Also From This Campaign 3

Description

Check out the microsite for the video as well: http://outsmartcigarettes.com.au/

Outdoor advertisement created by Ursa, Australia for Pfizer, within the category: Public Interest, NGO.

Advertising Agency: Ursa Communications, Australia
Executive Creative Director: Denis Mamo
Creative Team: Helen Shortis, Geoff Fischer
Specialist Writing: Marlyn Docherty
Strategic Planning: Richard Wylie, Nicky Brugnola
Account Leadership: Vanessa Burrow, Mariana Olliver
Print Production: Cathy Arthur, Paul Burgess, Jessica Beckingham
Photography: Penny Clay
Retouching: Jason Riddell
Digital Team: Suede
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elgrecones's picture

nice visual...thats it

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Guest commenter's picture

What zi fuck?

Guest commenter
NatalieM's picture

The headline confuses me. Needs editing.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

nextt's picture

Yeah, not sure if the whole tone is trying to use sarcasm, irony, or some such device. Whatever, I don't get it.

But misplaced headlines aside, I feel this approach to anti-smoking is more effective than the "Shock and Awe" type ads conceived by non-smokers with little idea of the nature of nicotine addiction.
At least this one gets me to reflect...a little. Good insights, but not enough brainstorming on concept.

nextt
Activity Score 33
Advertising
Jay_Divanji's picture

I think they want to portray cigarettes as a powerful hypnotist. Not sure about how the class capsule conveys hypnotism. Crystal ball? Umm..no.

Jay_Divanji
Activity Score 6
McCann Erickson
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