Agency Network: 
May 2015
PETA:  Circus
PETA Outdoor Ad -  Circus


Outdoor advertisement created by Y&R, China for PETA, within the category: Public Interest, NGO.

Advertising Agency: Young&Rubicam, Shanghai, China
Creative Directors: Nils Andersson, Ong Kien Hoe
Head of Design: Bel Ong
Sennior Designer: João Pereira
Art Directors: Ong Kien Hoe, João Pereira
Copywriter: Adam Miranda
Illustrator: Andy Yang
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Man Chong's picture

I'm not here to criticize nor insult but to plea. Guys I live in China for more than15 years and honestly there are not many major campaigns that are made in English. And your big Penguin campaign is probably an exception - books publication spending such money to advertise is rare and in English for China. Anyway, please stop insulting us by continuing to tell us that such major campaigns and issues in China are ran in English. As said I live in China and have kids and we do go to the circuses in SH, BJ and GZ and I can tell you that such an English campaign will not be effective for those audiences that I've seen. And yet you claimed that the campaign is working well with good results. So give us a break and make your ads in Chinese - back translate for the jury - that's more believable. Thanks.

Man Chong
Activity Score 7
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