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Grass

Campaign
Agency Network: 
Published/Aired: 
June 2011
PET Recycling:  Grass

Description

Outdoor advertisement created by Leo Burnett, Switzerland for PET Recycling, within the category: Public Interest, NGO.

Caption

Every bottle counts

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Executive Creative Director: Martin Spillmann
Creative Directors: Dan Strasser, Patrick Suter
Copywriters: Patrick Suter, Reto Vogler
Art Directors: Dan Strasser, Roland Buob
Art Buyer: Anna Colby
Account: Rebecca Krausse, Stefanie Brauchli, Flurin Hardt
Photographers: Metz + Racine
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Highest Rated

morse's picture

I don't really like the art direction.

morse
Activity Score 18159
Art Director |

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morse's picture

I don't really like the art direction.

morse
Activity Score 18159
Art Director |

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ace85le's picture

very cut and paste. eww.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

slimmy's picture

I like.

slimmy
Activity Score 51
Art Director
CuriousPencil's picture

This seems a little clunky to me; it's like an overvisualised flowchart, which is a lazy way to convey a message. Not that the message doesn't come across, but it's a 3-step image process, 'if>optionA/optionB>then>resultA/resultB', when it really should be a single image. Doesn't look finished.

CuriousPencil
Activity Score 4225
Copywriter
missypixel's picture

It's just awkward.

missypixel
Activity Score 21
Graphic Designer at two story
Glut's picture

not a good idea with a lame art work

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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