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Butterfly

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Outdoor advertisement created by DDB, Poland for Persil, within the category: House, Garden.

Caption

Protect them before they fade.

Advertising Agency: DDB, Poland
Art Director: Johan H. Ohlson, Iwa Bondarczuk
Copywriter: Ruda Mazurek, Marek Wyznikiewicz
Photography: Peter Lippmann
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Highest Rated

Boccioni's picture

Well done, could work nicely as an environmental ad for eco friendly soap. Not a fan of the picket sign headline.

Boccioni
Activity Score 149
Other at Art Director
Boccioni's picture

Well done, could work nicely as an environmental ad for eco friendly soap. Not a fan of the picket sign headline.

Boccioni
Activity Score 149
Other at Art Director
Guest's picture

This one is forced. I can't think of a garment that looks like this.

Guest
Guest's picture

Its made out of a few garments.

Guest
TRICKY's picture

beautiful campaign -kudos-

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

goree's picture

excellent campaign. Superb art direction.

goree
Activity Score 37
Creative Director at Focus Euro RSCG
NastyJester's picture

I love the campaign, and I'm guessing it's for Persil's eco friendly detergent... in which case my only comment would be to spell it out a little. I know Art Directors hate copy, but a small line explaining why the product is environmentally friendly might rid some of the confusion.

Saying that, if it's not for eco-friendly detergent, then I don't like the idea as much.

NastyJester
Activity Score 740
Copywriter
CopywriterInTraining's picture

I don't think it's forced at all, the point is not to make it look like a garment. It's to show that the care of a garment (with Persil) won't have a negative impact on the environment.
Well done.
And I agree, it could use a quick line about the eco-friendly element.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
sush's picture

yep dis is lovely, very good.thumbs up.
its easy to understand esp if u knw d product but i tink a few line wud mak it work best.kudos

sush
Activity Score 566
creative writer and organizer |

sue

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