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Identity Visuals

Agency Network: 
Published/Aired: 
November 2011
Pernod Ricard:  Identity Visuals
Pernod Ricard Outdoor Ad -  Identity Visuals

Description

Outdoor advertisement created by TBWA, Brazil for Pernod Ricard, within the category: Alcoholic Drinks.

Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Art Director: Caio Figueiredo
Copywriter: David Bessler
Illustrator: Adelmo
Photographer: Thomas Susemihl
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skeMaMen's picture

wt...?!

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

eatammela's picture

Nice.

eatammela
Activity Score 4
Art Director
Hadrons's picture

Cool illustration, but I would like to know how it was applied? bars only or billboards ?

As for itself Outstanding ! Totally captures the era. :-)

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

not working for me.

kleenex
Activity Score 58657
Web Designer/Developer
ishiboy's picture

Hmmm

ishiboy
Activity Score 497
Creative Director at Mumbai, India
theoldkettle's picture

Can anyone explain, what is the thought behind the ad?

theoldkettle
Activity Score 212
Art Director at Future Group
Hadrons's picture

First of all you should know few things about the product:

The name alone evokes curiosity and mystique and this was the strategy, beyond the campaign.

Absolut’s Elyx is small-batch premium vodka made using a restored, depression era 1929 copper rectification still, producing ever-so-subtle fruit and floral notes not found in other pure vodkas.

Now you can connect between the dots. :-)

I can write poetry on this product and how you should taste it...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

texx's picture

very nice illustration. like it

texx
Activity Score 64
MicheleVirgilio's picture

great art work

MicheleVirgilio
Activity Score 2617
claire.branighan's picture

Bad

claire.branighan
Activity Score 45
chicagohour's picture

@Hadrons, thanks. I was completely at sea but it looked awesome even then.

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

Hadrons's picture

My pleasure.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture

I think it would have helped if the creators had given a small write-up about the product. While it did create intrigue, it didn't really hit me until I read Hadrons explanation. Something to keep in mind while dealing with products that most people don't know about.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
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