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Getaway, A Song of Ice and Fire

Campaign
Published/Aired: 
December 2018
Penguin: Getaway, A Song of Ice and Fire

Description

More people listen to audiobooks at home (57%) and in cars (32%) than in the subway. This subway campaign reminds commuters how listening to a good book can take them on a different, more exciting journey than the one they are on. The novel series mentioned in the campaign include - A Song of Ice and Fire by George R. R. Martin, The Chronicles of Narnia by C. S. Lewis and The Lord of the Rings by J. R. R. Tolkien.

Outdoor advertisement created by Miami Ad School, Germany for Penguin, within the category: Media.

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