Small businesses across the country have been hit especially hard from COVID-19, and in Portland, Oregon, where local businesses are a cultural pillar, hundreds of miniature billboards are popping up all over to help answer the city’s SOS: Save our Shops.
Creative agency North conceived and produced the itty bitty billboards as part of a pro bono campaign to ask Portlanders to put their money where their heart is and shop local. The miniature billboards stand 12.5 inches high and 7 inches wide. There are multiple executions including “Size Matters. Support Portland’s small businesses,” and “Keep Portland small. Support your neighborhood businesses.” North and an army of volunteers are placing these tiny billboards across the city, atop planter boxes, picnic tables and free little libraries where people would see them on their new commute: their daily walk around the neighborhood.
Outdoor advertisement created by North, United States for PDXSOS, within the category: Public Interest, NGO.
CEO: Rebecca Armstrong
Chief Creative Officer: Mark Ray
Creative Director: Ashod Simonian
Creative Worker: Justin Morrison
Creative Worker: Anthony DeMarco
Copywriter: Laura Gibson
Print Producer: Peter Calandra
Video Producer: Bill Ballard
Media Director: Caroline Desmond, Nicole Bell
Cinematography: Charlie Balch
Editor: Sam Zimman
Music Director: Ashod Simonian
Music Producer: Laura Gibson
Audio: Chip Sloan
OOH Vinyl: Irwin Hodson
Digital Billboards: Billups
PDXSOS development: Matter Supply Co