Homeless Teen, 7

Agency Network: 
November 2008
Pathfinders:  Homeless Teen, 7


Retoucher-Jim McDonald

Outdoor advertisement created by Serve Marketing, United States for Pathfinders, within the category: Public Interest, NGO.

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Director: Laure Arthur
Copywriters: Gary Mueller, Morgan Kuchnia-Hanson
Photographer: Jeff Salzer
AE: Heather Aldrich and Sarah Salzer
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shwet's picture


Activity Score 103
jj institute of applied art |


matrero's picture

Where does the light come from?
Is it a real outdoor ad or just an idea sketched for a presentation?

Activity Score 18
Guest's picture

not noticing is not the real problem. ads like this should be careful about their subject - everybody notices homeless people in the cities. make it easy for us to do something. dont tell us we're bad.

Guest's picture

I agree. Very good point.

rolling.stone's picture

had society been aware (supportive and helpfull), we dont have so see such ads

BTW best of the bunch

although few seems like done, but i appreciate the medias they used

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

tirthomitro's picture

now this is serious KICKASS stuff!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

thenewguy's picture

Um.. I noticed her. There's a huge homeless woman at the bottom of your billboard. And yeah, where did the light come from? Is this supposed to happen after nightfall? If so then OBVIOUSLY I wouldn't have noticed her. Either way, I've seen this concept done better in the Salvation Army ads. Sorry, but it's true.

Activity Score 127
Copywriter at Quebec
tanvir hassan raju's picture

hmmmm.......people in bangladesh are more than ten time homeless than these people...even most of the cases, they dont have cloths to ware.....And the most pathetic thing is one 1/3rd of'em are just children...........anyway....nice execution

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |


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