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Homeless Teen, 5

Campaign
Agency Network: 
Published/Aired: 
November 2008
Pathfinders:  Homeless Teen, 5

Description

Retoucher-Jim McDonald

Outdoor advertisement created by Serve Marketing, United States for Pathfinders, within the category: Public Interest, NGO.

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Director: Laure Arthur
Copywriters: Gary Mueller, Morgan Kuchnia-Hanson
Photographer: Jeff Salzer
AE: Heather Aldrich and Sarah Salzer
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shwet's picture

medias covered r simply grt..............

shwet
Activity Score 103
jj institute of applied art |

shweta

tirthomitro's picture

Kool!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

what!? this is ridiculous! why re they sleeping on a car???!!!

Guest
Guest's picture

you reacted... seems to me it's a good idea

Guest
tanvir hassan raju's picture

hmmmm.......people in bangladesh are more than 10 time homeless than these people...even most of the cases, they dont have cloths to ware.....And the most pathetic thing is one 1/3rd of'em are just children...........anyway....nice execution

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

epoc.mak's picture

The idea plays on emotions. Full stars

epoc.mak
Activity Score 90
Art Director |

Rattan Makkar

thenewguy's picture

Yeah.. attention-getting. But, I see a little problem in the fact that when people see the copy, they won't see the image, and vice versa. Otherwise, cool concept. I've heard it's been done. But never on a car.

thenewguy
Activity Score 127
Copywriter at Quebec
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