Housewife

Campaign
Agency Network: 
Published/Aired: 
June 2011
Papaya King:  Housewife
Papaya King Outdoor Ad -  Housewife

Also From This Campaign

Description

Campaign launching New York City's most iconic and beloved hot dog chain, Papaya King, into Los Angeles, the first market outside of New York. The campaign focused on a strategy of leveraging the New York heritage of the brand while at the same time hitting on observations uniquely LA. A Papaya King food truck was mobilized to hit key neighborhoods with two roles: 1. Drum up excitement about the store's opening date. 2. Sample product to those connected to the brand through social media. Meanwhile outdoor boards with a New York attitude blanketed Hollywood communicating the big news to locals.

Outdoor advertisement created by Mistress, United States for Papaya King, within the category: Food.

Advertising Agency: Mistress, USA
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Highest Rated

martucha's picture

great layout!!!!!!! =D

martucha
Activity Score 60
Art Director
Bob.C's picture

+points for the smile and attitude -points for harsh layout

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

martucha's picture

great layout!!!!!!! =D

martucha
Activity Score 60
Art Director
kleenex's picture

hahahaha good one.

kleenex
Activity Score 58777
Web Designer/Developer
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