No pulling, 2

Campaign
Agency Network: 
Published/Aired: 
July 2014
Panasonic:  No pulling, 2

Description

In these posters, it appears that actual pieces of tape are covering naked models. Attempting to pull off a piece reveals that the tape is actually printed, just like the rest of the image. The idea leverages the psychological principle that people want to expose that which is concealed, thereby suggesting the benefits of the advertised body shaver and epilator.

Outdoor advertisement created by Creators Group MAC, Japan for Panasonic, within the category: Electronics, Technology.

Advertising Agency: Creators Group MAC, Tokyo, Japan
Creative Director: Yoshio Kameyama
Art Directors: Tadanobu Shimada, Keisuke Tanimura, Atsuhiro Yamamoto, Kosei Ito
Copywriter: Kazuyuki Uno
Photographer: StockPhoto
Log in or register to post comments

Highest Rated

kleenex's picture

hahahahaha..... Different..

kleenex
Activity Score 58777
Web Designer/Developer
kleenex's picture

hahahahaha..... Different..

kleenex
Activity Score 58777
Web Designer/Developer
johnrj21's picture

But people don't always want to "expose what is concealed."

johnrj21
Activity Score 278
Advertisement
Featured Content

Latest Collections

Advertisement