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Agency Network: 
Published/Aired: 
May 2013
Pacific Blue Cross Outdoor Ad -  Sign

Description

American hospitals are crazy expensive. Especially if you’re from Canada and you don’t have travel insurance. So to reach Canadians on their way to the US, we placed three simple billboards (at varying distances) along the highway leading to the border. The ads replicate familiar highway signs, right down to their reflective surface. They remind travellers that US medical care is mega pricey and offer one last chance to get coverage before it’s too late.

Outdoor advertisement created by Wasserman, Canada for Pacific Blue Cross, within the category: Finance.

Caption

Expensive Medical, 0.5 km.

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Associate Creative Director: Allen Forbes
Art Director: Winston Hartle
Copywriter: Ryan McGrew
Vice President: Pauline Hadley-Beauregard
Account Supervisor: Neil Malik
Producer: Steve Coulter
Media Planner: Ashley Lewis
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Highest Rated

Grrambo's picture

Simple, effective and attention grabbing. This is a great example of the perfect ad placed in the perfect location. Good job!

Grrambo
Activity Score 3
Art Director
adri10288's picture

Smart Insight. Great placement. Simple message. Good stuff.

adri10288
Activity Score 337
Copywriter at Zebra Studios
kleenex's picture

Love it.

kleenex
Activity Score 55243
Web Designer/Developer
certaintly's picture

really really basic

certaintly
Activity Score 3994
adri10288's picture

Not sure if 'basic' is the right word certaintly. Simple yes... but basic implies that it's not well thought out. This ad is far from that. I think it's going to be effective.

adri10288
Activity Score 337
Copywriter at Zebra Studios
Grrambo's picture

Simple, effective and attention grabbing. This is a great example of the perfect ad placed in the perfect location. Good job!

Grrambo
Activity Score 3
Art Director
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