Agency Network: 
June 2010
Pacific Blue Cross:  Caution
Pacific Blue Cross Outdoor Ad -  Caution


Brief Description: Even a short trip to the United States can become very expensive if you require medical attention and don’t have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.

A few words from the creative: While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.

Outdoor advertisement created by DDB, Canada for Pacific Blue Cross, within the category: Finance.


You are not entering a high-cost medical zone.
Use caution.
Or buy travel insurance at 1 800 USE-BLUE

Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Art Director: Daryl Gardiner
Account Manager: Scott Barr
Print Producer: Amanda Dring
Log in to post comments

Highest Rated

Guest's picture

Who needs Adobe when you can have Microsoft word.

Libor Oubrecht's picture

nice hardsell, no more, no less...

Libor Oubrecht
Activity Score 309
picopalqlea's picture

It would won something if they sell insurance's packages on the border as part of the strategy.

Activity Score 999
Guest's picture

Who needs Adobe when you can have Microsoft word.

bobby666's picture

on the face and compelling... good work guys

Activity Score 1462
RMG Connect, India
Billoughsby's picture

The only solution to over-priced medicine is over-priced insurance. Alert the media.

Activity Score 5154
Art Director |

That's it.

dollypoppin's picture

Ad's average, nothing spectacular about it.

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

Featured Content

Latest Collections