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Kruter Motors Concept Car

Agency Network: 
Published/Aired: 
April 2019
Outfront Studios: Kruter Motors Concept Car
Outfront Studios: Kruter Motors Concept Car
Outfront Studios: Kruter Motors Concept Car
Outfront Studios Outdoor Ad - Kruter Motors Concept Car
Outfront Studios Outdoor Ad - Kruter Motors Concept Car
Outfront Studios Outdoor Ad - Kruter Motors Concept Car

Description

In an effort to shift perceptions in the auto industry and reach their media planners and execs, on April Fool's Day OUTFRONT created a concept car and posted 5 digital billboard designs in the heart of the automotive world, Detroit, Michigan.

We brought a single red auto model to Detroit. The Kruter car existed only in our imagination and on our billboards. We wanted to see if we could stir some interest. The results? UNREAL. 38% Ad Recall for Kruter Motors, 84% Took an Offline/Online action, 2,020+ Website Visits. Created awareness. Drove web traffic. Built a brand. We are America's leading out of home media network and we can help brands, for real. Visiting this website was step number one; now fill out our form and let's get motoring.

Outdoor advertisement created by Outfront Studios, United States for Outfront Studios, within the category: Agency Self-Promo.

Advertising Agency: Outfront Studios, Heavenly
Creative Directors / Copywriters: Eddy Herty, Dave Lamberti / Heavenly Agency
Additional credits: Jodi Senese, Elizabeth Rave, Jason Kuperman, Kiera Wood, Briana Draguca
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Danielazar's picture

Interesting, although the numbers sound a bit random.
I would have loved it if the media network provided some sort of unexpected solution, rather than linking the end results to just display ads on their channels.

Danielazar
Activity Score 112
Art Director at Havas Germany
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