Eagle

Campaign
Agency Network: 
Published/Aired: 
August 2009
Olympus:  Eagle

Description

Outdoor advertisement created by JWT, Australia for Olympus, within the category: Electronics, Technology.

Caption

E620 with built-in image stabilization.

Advertising Agency: JWT Sydney, Australia
Executive Creative Director: Andrew Fraser
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski
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alexander_bickov's picture

Great concept

alexander_bickov
Activity Score 3279
djakuza's picture

i get the idea, nice... but who wants his motiv frozen in an iceblock? ;)

djakuza
Activity Score 517
Art Director
NatalieM's picture

It's just symbolism, of course. The action has been frozen in time by the great camera.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

SoCH_TO's picture

nICE iDEA !!

gREAT aRT dIRECTION !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

stop with stabilization ! I've seen ice in dozen of student artbook.

Guest
Guest's picture

FREEZE!

Guest
Oussama Black Knight's picture

Good Idea
It Rooox :)

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

jai hind's picture

lovely fotografy

jai hind
Activity Score 356
Art Director |

jai hind
art director

patUDAY's picture

Good one.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

Nice concept but the animals doesnt seems frozen, only that detail

Guest
tirthomitro's picture

translation in terms of pix --- nothing novel.
art-wise good, tho'.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

i think photographer should be frozen, not the object

Guest
Guest's picture

as good as canon

Guest
everartz's picture

there is a cannes coming...

everartz
Activity Score 7613
Art Director |

| everartz |

Muhammad Imran's picture

10 out of 10 dude, i like the idea as well as the executions, very well done!!!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

valayamadvertising's picture

really catchy

www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

Guest's picture

nice idea!

Guest
Guest's picture

Unfortunately, image stabilization does nothing to freeze fast moving objects...

I like the concept, but the copy doesn't match the image.

Guest
macluvin's picture

yes, cameras freeze time, but for image stabilization, why are the objects in each ad more distorted in the cube than the foreground/background. it's not a good execution to me.

macluvin
Activity Score 397
Art Director
nickysanchez's picture

nice... but can be better if instead of using ice block, use the parallax error (frame-like when you look inside the viewfinder), i guess the ice block is used to justify the the thought of freezing... thanks

nickysanchez
Activity Score 2
Enjazdezine
PERP's picture

Uau, I like these! I really do like these, lol!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

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