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Published/Aired: 
March 2010
Olympikus:  Knee
Olympikus Outdoor Ad -  Knee

Description

Outdoor advertisement created by DCS, Brazil for Olympikus, within the category: Fashion.

Caption

Olympikus Tube Tech. Shock absorber technology.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Director: Roberto Callage, Rafael Bohrer
Art Director: Diego Wortmann
Copywriter: Samir Arrage
Photographer: Estudo Mutante
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punk's picture

So your knees absorb all the shock? Why would you bother buying shoes like that?

punk
Activity Score 182

Done!

andyStock's picture

Agree with Punk - the ad seems to make the point that your knees absorb the impact?

Nice idea, poor execution.

andyStock
Activity Score 666
Hibon's picture

Nice idea ... always great work from Brazil. Hope you will be also creative at the soccer world cup in SA:-)

Hibon
Activity Score 3734

Simple ideas are the best !

R U serious's picture

I'm totally buying this shoe for my mother-in-law.

Can't wait to see her twisting her knee.

R U serious
Activity Score 418

Say my name, say my name...

limb's picture

This execution has been done and picked up numerous awards.

And it was a much better execution. It was someone at the bottom of the page and the entire page was folded "accordian-style" as per above to emulate a set of very long stairs. Not sure but it was either for Nike, Reebok, or Adidas

limb
Activity Score 16
Adaddicted's picture

Nope!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

hadrianapolis's picture

It doesn't express the function of the product in a correct manner...

hadrianapolis
Activity Score 733
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