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Virgin

Campaign
Agency Network: 
Published/Aired: 
November 2009
NZ pure:  Virgin

Description

Outdoor advertisement created by Barnes Catmur & Friends, New Zealand for NZ pure, within the category: Alcoholic Drinks.

Caption

No additives or preservatives.
(Because you can't be almost virgin.)
Purify your world.

Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur
Copywriter: Paul Catmur
Art Director: Crispin Schuberth
Photographer: Rory Carter
Retouching: The Lounge
Typography: Brad Stratton
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Highest Rated

Hellas's picture

i love it! but shouldn't you underline "or"?

Hellas
Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

adabortion's picture

Yeah, baby! say it all... say it all!!!!

adabortion
Activity Score 615
Creative Director
silvi's picture

I like copy

silvi
Activity Score 4170
Copywriter
Hellas's picture

i love it! but shouldn't you underline "or"?

Hellas
Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

bknowlden's picture
bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

shahidali's picture

hats off to Paul Catmur. Superb copy. This copy is convincing......
good art direction

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

majx20's picture

good, strong copy, simple artwork... its good

majx20
Activity Score 58
Copywriter at Channel 7 Communications
rolling.stone's picture

good copy

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

ACreativeSpirit's picture

works a lot better than the other ad

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

Guest's picture

When NZ males drink a lot of 'Pure', they tend to get angry with their lot and take it out on women, most of whom are not virgins. Sometimes they will hit them over the head with the bottle drawing blood and creating the illusion of a newly consummated relationship.

Guest
Guest's picture

it is funny

Guest
Guest's picture

or it is just terrific or just ccovers all the grounds

Guest
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