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Poster hanging

Agency Network: 
Published/Aired: 
December 2009
NZ pure:  Poster hanging
NZ pure Outdoor Ad -  Poster hanging

Description

We wanted an installation that got more than a quick glance. This is getting a lot of attention.

Outdoor advertisement created by Barnes Catmur & Friends, New Zealand for NZ pure, within the category: Alcoholic Drinks.

Caption

Brewing, like poster hanging, should never be rushed.

Advertising Agency: Barnes, Catmur & Friends, Auckland
Creative Directors: Paul Catmur, Daniel Barnes
Art Directors: Brad Stratton, Crispo Schuberth
Copywriters: Jesse Stevens, Matt Weavers
Photographer: Rory Carter
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satrianee's picture

I like executions that doesn't underestimates the viewers comprehension. It definetly takes more attention this way.

satrianee
Activity Score 3748
morse's picture

Fun! Love it.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture

Simple and good.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

JJwang's picture

eye catching!

JJwang
Activity Score 15
JJwang's picture

eye catching!

JJwang
Activity Score 15
bobby666's picture

appealing yes. but sales going high no idea.

bobby666
Activity Score 1462
RMG Connect, India
ACreativeSpirit's picture

fits in more with the brand style than the last campaign. A bit quirky i like it

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

jackmancer2017's picture

nice but the beer has an energy drink label

jackmancer2017
Marlus Lau's picture

Nice.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Chori Arg's picture

i don't get it

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
maxiiphemmy's picture

its catchy no doubt

maxiiphemmy
Activity Score 57
Gasper's picture

It really catches the attemption, but I dont think that it would sale too much

Gasper
Activity Score 44
Anhembi Morumbi
yousef.k's picture

i think strategicly is not that good.. its like saying we do beer in rush too.. i dont like sorry

yousef.k
Activity Score 89
Copywriter at Drive Communications
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