ADVERTISING

Nutrisoda

Newly weds

Agency: Adkins

Description

Nutrisoda faced a problem of consumer skepticism and confusion. With a varying messaging strategy, unfocused brand hierarchy and energy drink form factor, they needed to embrace a position in the CSD category and communicate it. Our solution was to fully embrace being a healthy, functional soda without abandoning fun and fizz. By moving to a 12 oz can with a better price point, reinforcing Nutrisoda as the brand and fully acknowledging consumer skepticism in our ads through consistent messaging, out goal was to turn Nutrisoda into delicious, guilt-free fizzy goodness that you can believe in.

This professional campaign titled 'Newly weds' was published in United States in May, 2009. It was created for the brand: Nutrisoda, by ad agency: Adkins. This OOH Outdoor medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 15 years ago.

Credits

Advertising Agency: Hunt Adkins, Minneapolis, Minnesota, USA
Creative Director: Steve Mitchell
Copywriter: Doug Adkins
Art Director: Steve Mitchell
Interactive Associate Creative Director: Briana Auel
Designer: Briana Auel
Photography: Curtis Johnson
Account Director: Holli Maines

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.