The London Bus

Agency Network: 
Published/Aired: 
September 2010
Norwegian:  The London Bus
Norwegian Outdoor Ad -  The London Bus

Description

To highlight airline company Norwegians low fare flights to London, we brought left-hand traffic to Sweden by turning the back of Stockholm buses into the front of Londons classic double deckers.

Outdoor advertisement created by Volt, Sweden for Norwegian, within the category: Transport.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Copywriter: Petter Nylind
Art Director: Karl Andersson
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad
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Highest Rated

Guest's picture

Very dope.

Guest
Guest's picture

Great idea, fair execution.

Guest
Guest's picture

Very dope.

Guest
jackmancer2017's picture

Yep that's funny, though it'll drive backwards ;p but smart enough, drives on the right side of the road as well.

Surprised to see the fake license plate got through.

jackmancer2017
graphikamaal's picture

Interesting but little dangerous IMHO.

graphikamaal
Activity Score 111
CrackerJackFlash's picture

ha!

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Guest's picture

Yeah, very cool idea! :) Fair execution, I agree.

Guest
Hibon's picture

this is nice but not great.

Hibon
Activity Score 3734

Simple ideas are the best !

clayology com's picture

Good! But there are better ways to advertise!!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

mireia's picture

thats cool

mireia
Activity Score 356
Copywriter
Diplodokus's picture

Done.

Diplodokus
Activity Score 1821
Creative Director at J. Walter Thompson Amsterdam
Guest's picture

Really? Where, when and by who?

No matter what, I really like this one..!

Guest
Diplodokus's picture
Diplodokus
Activity Score 1821
Creative Director at J. Walter Thompson Amsterdam
Guest's picture

Still think its better on any other than a london bus.

Guest
Roger Keynes's picture

With you, Diplodokus... and quite an exptected 'London' idea, imo.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

http://boingboing.net/2008/04/22/funy-backwards-bus-a.html :) and I know I have seen at least two more, can't remember..

Guest
Dzsoi's picture

It's done to death and dangerious. Otherwise it's good ;)

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

sight is not good

Guest
Guest's picture

view is not good

Guest
Bohed's picture

idea was so cool, but the final result just failed...

Bohed
Activity Score 35
Graphic Designer |

Professional Graphic Design Studio/Blog
http://www.truekolor.net

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