Burger

Campaign
Agency Network: 
Published/Aired: 
June 2011
Nordica:  Burger

Description

Outdoor advertisement created by Agency59, Canada for Nordica, within the category: Food.

Caption

Anything Goes.

Advertising Agency: Agency59, Toronto, Canada
Creative Director: Brian Howlett
Art Director: Chad Burnie
Copywriter: Paige Tiberio
Photographer: Ian Campbell
Retoucher: Mark Tyler
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HappyHour's picture

Vague, mixed messaging across the whole campaign. Some seem like they're saying be healthy, some (like this one) seem like they're saying screw healthy. So I sort of get the idea, but that's only because I saw all six ads, twice.

HappyHour
Activity Score 2369
Ceballos's picture

Why do you upload this "campaign"??? I don´t understand..
Bored and simpleton.

Ceballos
Activity Score 623
Copywriter
JablesVanBuren's picture

I guess they're trying to show that you can eat it with anything? Is that it?
I like the visual, but I'm not sure that it would get me to buy the product.

JablesVanBuren
Activity Score 79
Salomebhanu's picture

naaw!! not buying it

Salomebhanu
Activity Score 6
Copywriter
Billoughsby's picture

Goes With Anything, or Anything Goes With It. --That's the play on figures of mind/speech here, isn't it?

As a side note, or side dish, this is the third campaign I have seen recently with the inner shapes of letters dropped out like so. Is this a new cliche, or a typeface everyone is stampeding to at the same time?

Billoughsby
Activity Score 5140
Art Director |

That's it.

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