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Chasing Dreams, Jack Norworth and Albert Von Tizler

Campaign
Agency Network: 
Published/Aired: 
March 2014
NMAJH:  Chasing Dreams, Jack Norworth and Albert Von Tizler

Description

Chasing Dreams is the first large-scale exhibition to focus on the role baseball has played in the lives of immigrant and minority communities as they sought to understand and express — or challenge — American culture, behaviours, and ideals. Brownstein Group created the ‘Game Changers’ campaign in order to shed light on the singular personalities who collectively changed the game of baseball. Whether it was their record–setting batting averages and RBIs, or the great strides they made OFF the field, all of these baseball greats illustrate how baseball has served as an arena in which values, identity, ethnicity, and race have been projected, contested, and solidified.

Outdoor advertisement created by Brownstein, United States for NMAJH, within the category: Recreation, Leisure.

Advertising Agency: Brownstein Group, Philadelphia, PA, USA
Executive Creative Director: Dan Shepelavy
Associate Creative Director: Colleen Masters
Senior Art Director: Kenny Kim
Copywriter: Andrew Panebianco
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morse's picture

Maybe if I was into baseball I would appreciate this campaign...

morse
Activity Score 18121
Art Director |

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kleenex's picture

not a bad set of ads.

kleenex
Activity Score 58657
Web Designer/Developer
Marcao's picture

The messaging's pretty cluttered.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
colarn's picture

The whole series could use some serious Kerning, I'm lost in the gaps between the words.

colarn
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