Agency Network: 
April 2011


TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world. (It's important to note the exhaust is environmentally friendly. But the board still makes an poignant point about Nissan's competitors).

Outdoor advertisement created by TBWA, United States for Nissan, within the category: Automotive.


The auto show has over 1,000 of there.
But only one 100% electric, zero-tailpipe Nissan Leaf.

Advertising Agency: TBWA Chiat Day, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Director: John Figone, Garman Yip
Art Director: Kat Ford
Copywriter: Joe Hagel
Managing Director: Jon Castle
Account Director: Ben Muldrew, Bonnie Schwartz
Management Supervisor: Patrick Jones, Val Tyll
Account Supervisor: Liz Lefler
Assistant Account Executive: Kelly Glover, Colleen Toombs
Product Strategy Director: Joel Weeks
Business Managers: Jill Durand, Stephanie McCall and Robin Rossi
Art Producers: Anna Willman
Producer: Bob Daniels
Project Manager: Alice Pavilsko
Arthaus Retouching Producer: Eric Ortega
Arthaus Digital Artists: Rick Legorreta, Yin Ulmen
E-Graphics, Production Coordinator: Bob Hezlep
Studio Designers: Paul Russell, Riki Komachi
Copy Editors: Scott Roberts, Laurie Fisher
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RonVerse's picture

very clever!

Activity Score 207
Prasad Weerasekara's picture

Like it....

Prasad Weerasekara
Activity Score 657
ambareesha's picture

good idea

Activity Score 253
Graphic Designer |

- @mbi

Mr.Mueller's picture

very smart

Activity Score 7
Creative Director at Fischer Appelt TV Media
observant vicky's picture

cleverly done....

observant vicky
Activity Score 194
Guile's picture


Activity Score 95
Producer/Director at Cabaret Studio
Argonath's picture

I'm wondering if this is an ecologic smoke...

Activity Score 83
Dr.TACO's picture

Very Clear Meaning!!

Activity Score 8
Other at Creative Marketing
CommandZ's picture

Chiat does it again. Well done guys!

Activity Score 2515
Creative Director
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