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Never play alone again

Agency Network: 
Published/Aired: 
May 2010
Nintendo / wii:  Never play alone again
Nintendo Outdoor Ad -  Never play alone again

Description

Outdoor advertisement created by Y&R, South Africa for Nintendo, within the category: Gaming.

Caption

Wii Sports
Never play alone again.

Advertising Agency: Y&R Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Director: Bruce Murphy
Copywriter: Eric Wittstock
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Highest Rated

Guest's picture

Lovely

Guest
Ed Rapport's picture

would have been nicer had they lined up the white lines.. on the cement, the one in the middle with the white line dividing the tennis players.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

done in Argentina for Adidas

Guest
bobby666's picture

good. execution would have been much better.

bobby666
Activity Score 1462
RMG Connect, India
Wordnerd's picture

and?

Wordnerd
Activity Score 6692
Copywriter
Galo's picture

It's a nice idea, but I don't think this pic captures it well... I was only able to understand because I play tennis... People who play tennis often practice and warm up in walls, like squash, but this is a lonely activity.
In my opinion, the guys from South Africa tried to represent this "practice wall" and put an ad on it. But I don't think they succeeded. Better luck next time.

Galo
Activity Score 446
Copywriter
Guest's picture

the idea is nice... insightful but something is just missing, maybe the line could have been something else...

Guest
Guest's picture

some intern at Y&R should look up what Mindblowing means.

this is good, not great. Shouldn't have the Y&R Johannesburg mention.

Guest
Dzsoi's picture

I get it, but if walls are only for warming up before you play tennis with your sportmate, you are not playing alone really... actually you never play alone.

Dzsoi
Activity Score 8611
Copywriter
Zulu-1's picture

The idea is great and the Media choice is awesome! Not everything has to be award winning some dude just like to make life difficult. Nice work guys!

Zulu-1
Activity Score 130
Copywriter at Ogilvy
All ears's picture

I think it's cool, simple and different. Nice one dudes.

All ears
Activity Score 233
Copywriter, London
Guest's picture

Video is a much better explanation. Cool!

Guest
TSD Agency's picture

clean concept

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

Guest's picture

Cool, while you're at it, why not do an ad for other games that came out 5 years ago?

Guest
Guest's picture

cool, very cool

Guest
Guest's picture

I think the idea is quite nice, the execution could of used some production money (fire that dude who painted it), but i guess on pro-active idea's agencies hate putting to much of there own money behind an idea.

Guest
Guest's picture

Simple and really nice

Guest
silvertongue's picture

First-base idea with a very poorly painted execution. And how are the people who see this supposed to play around that monstrosity?

silvertongue
Activity Score 555
Copywriter
Guest's picture

Lovely

Guest
Guest's picture

Briillianto!!!!

Guest
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