Nickelodeon celebrated SpongeBob’s 20th birthday with a global out-of-home marketing campaign. Inspired by SpongeBob’s playful nature, the eye-catching creative gave fans experiences they loved and encouraged social sharing using #HappyBirthdaySpongeBob. The buzz generated from this campaign helped make the SpongeBob Big Birthday Blowout special the #1 telecast of the year against all kids networks on all kids demos.
SVP, Creative Art Director, Nickelodeon: Michael Waldron
VP, Brand Design, Nickelodeon: Sandy Goijburg
Design Director, Nickelodeon: Jane Trieu
Senior Art Director, Nickelodeon: Andreas Karlsson-Ofori
Associate Art Director, Nickelodeon: John Kutlu
Director of Project Management, Brand Design, Nickelodeon: Perri Holt
VP, Social, Nickelodeon: Samantha Meiler