Made of Money

Agency Network: 
August 2012


DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Assistant Designer:Niral Parekh

Outdoor advertisement created by DDB, United States for New York Lottery, within the category: Gaming.


Made of money.
Yeah, that kind of rich.
New York Lottery's POWERBALL

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
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outdoorilla's picture

I Love it! Wish it was a real money.

Activity Score 50
Huub's picture

It's right on the money.

Activity Score 248
Art Director at Willem De Kooning Academie
somecopywriter's picture

I love the line, 'Yeah, that kind of rich.'

Activity Score 1113
Copywriter at Boomtown
ragazzi's picture

Hate the line "Yeah, that kind of rich."
Can I download the font? That would be coool.

Activity Score 137
Graphic Designer