Outdoor advertisement created by Scholz & Friends, Switzerland for Neue Zürcher Zeitung, within the category: Media.
While waiting for a bus or train, it’s a common occurrence. Perhaps you’ve heard the widely held opinion that only dumb people experience boredom. We think that’s pretty dumb – not bored people, mind you, the diagnosis. After all, boredom is the result of not being sufficiently challenged, which in itself presupposes a certain mental ambition. Thus, boredom is really sort of beautiful: it makes us think and urges us into action. You, for instance, have decided to take a look at your surroundings and read our poster. A decision which has the potential to banish boredom from your life entirely for three months. How? Because we have a very special offer for mentally ambitious people like you: a three-month trial subscription to the Neue Zürcher Zeitung for just one Swiss franc. All you have to do is sign up at nzz.ch/langeweile1. The page is quite boring, but the articles that come to your mailbox or your smartphone are all the more exciting.