Agency Network: 
May 2018
Neue Zürcher Zeitung: Boredom
Neue Zürcher Zeitung: Boredom


Outdoor advertisement created by Scholz & Friends, Switzerland for Neue Zürcher Zeitung, within the category: Media.


While waiting for a bus or train, it’s a common occurrence. Perhaps you’ve heard the widely held opinion that only dumb people experience boredom. We think that’s pretty dumb – not bored people, mind you, the diag­nosis. After all, boredom is the result of not being sufficiently challenged, which in itself presupposes a certain mental ambition. Thus, boredom is really sort of beautiful: it makes us think and urges us into action. You, for instance, have decided to take a look at your surroundings and read our poster. A decision which has the potential to banish boredom from your life entirely for three months. How? Because we have a very special offer for mentally ambitious people like you: a three-month trial subscription to the Neue Zürcher Zeitung for just one Swiss franc. All you have to do is sign up at The page is quite boring, but the articles that come to your mailbox or your smartphone are all the more exciting.

Advertising Agency: Scholz & Friends, Zürich, Switzerland
Creative Director / Copywriter: Christian Vosshagen
Art Director: Luca Stancheris
Copywriter: Maira Weidmann
Account Managers: Tobias Händler, Mathias Rösch, Victoria Kirsch
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