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Traffic light

Agency Network: 
Published/Aired: 
April 2014

Description

Outdoor advertisement created by Marcel, Mexico for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: Marcel DF, Mexico
Creative Chief Officer: Manolo Techera
Creative director: Karla Santa Anna
Account director: Alfonso Alcocer
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sacrilegend's picture

This is trying really hard to be impressive, and it just isn't.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

I agree.

kleenex
Activity Score 58645
Web Designer/Developer
Pete R.'s picture

It's a good idea.

Pete R.
Activity Score 3412
Illustrator
BETTERMAN's picture

help drivers to wake up, or help drivers to not crash?

BETTERMAN
Activity Score 256
Creative Director at Olabuenaga Chemistri
Jorge Inchaurregui Elizarraras's picture

Thing is, in Mexico City from 11 pm to 5 am it's allowed to run the red-light as long as you do it with extreme caution, this to reduced the chance to fall victim to criminals and such. So, the idea it's interesting, but the claim about drivers being asleep behind the wheel at that time it's not entirely true (some are, I'm sure, though).

Jorge Inchaurre...
REddKILLA's picture

I don't really think it worked. Having spent multiple times and month in Mexico City and by the way the video is edited I can safely say it didn't really work.

REddKILLA
sold's picture

no

sold
Activity Score 3379
Copywriter
Austin Video Production's picture

It's okay.

Austin Video Pr...
Activity Score 1310
CABAZORRO's picture

Dangerous!

CABAZORRO
Activity Score 366
graphic
acafella's picture

Speeding on red lights to me...

acafella
Activity Score 44
Art Director
Heyy 's picture

the government should improve it if it's not clear. This ad is a typical design illusion that only works in designer's mind.

Heyy
Ayeyahyah's picture

looks like an idea for the department of road safety

Ayeyahyah
Activity Score 482
Creative Director
Dzsoi's picture

Shouldn't it be a red circle instead of a red square?

Dzsoi
Activity Score 8609
Copywriter
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