Advertisement

Nescafe's Interactive DOOH Game at Shanghai Metro Station

Agency Network: 
Published/Aired: 
December 2018

Description

To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai. By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds. After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby.

Outdoor advertisement created by JCDecaux, China for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: JCDecaux, Paris, France
Log in or register to post comments
kleenex's picture

fun little game.

kleenex
Activity Score 57481
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement