Drivers speeding around school zones in Korea became a serious national issue. Even the lawmakers have passed an unprecedented law that punishes drivers up to a life sentence when they accidentally kill children. However, we've learned that almost all modern drivers use navigations when they are driving. So we've decided to create a billboard that has multiple used smartphones with the navigation app on when kids go in and out of the school. The billboard will create artificial traffic, which will signal all the navigation systems to reroute vehicles to avoid the roads around schools.
Outdoor advertisement created by Hongik University, South Korea for Naver App, within the category: Public Interest, NGO.