New Juice Refill

Agency Network: 
February 2018
Natural Leve: New Juice Refill
Natural Leve: New Juice Refill
Natural Leve Outdoor Ad - New Juice Refill
Natural Leve Outdoor Ad - New Juice Refill


Natural Leve is a restaurant from Northeastern Brazil that offers, as a priority, healthy meals. However, besides offering a lighter lifestyle to its clients, it also encourages a change of habits. Therefore, it created the Juice Refill, whose purpose is to motivate people to give soft drinks the cold shoulder. That’s precisely what the new product’s launch campaign reinforces by insinuating that icons from the biggest fast food chains in the world, famous for their “free refill”, decided to make good use of the promotion and replace the soft drink with juice.

Outdoor advertisement created by Bravo/BBG, Brazil for Natural Leve, within the category: Food.


Everybody is going to enjoy it.

Advertising Agency: Bravo/BBG, Fortaleza/Ceará, Brazil
Creative Director: Tavinho Carvalho
Art Director: Italo Medeiros
Copywriter: Thiago Cruz
Illustrator: Cadeh Juçaba
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kleenex's picture

nice looking.

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