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You there, 2

Campaign
Agency Network: 
Published/Aired: 
June 2008
National Geographic:  You there, 2

Description

Outdoor advertisement created by Santa Clara, Brazil for National Geographic, within the category: Media.

Advertising Agency: SANTA CLARA, Sao Paulo, Brazil
Creative Director: Santa Clara
Copywriter: Fernando Campos
Art Directors: Flavio Treiger, Daniel D'Avila
Photographers: Edu Rodrigues, Banco de Imagens
Art Buyer: Julio Benfica
Account Supervisors: Cristiani Palhares, Thiago Iusin
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Highest Rated

FlyingDogs's picture

But if the pics were natural, I think the viewer's eyes would easily get lost.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
desailly's picture

I don't know. There's something a little odd about the idea of giving you an authentic experience when the shot itself looks so posed.

desailly
Activity Score 470
Copywriter
easy tiger's picture

You're so right !

easy tiger
Activity Score 68
Better then yours ! |

eaaaaaaasy

FlyingDogs's picture

But if the pics were natural, I think the viewer's eyes would easily get lost.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
SandMan69's picture

I agree with you there.

I think the message is more about 'perspective' and less about 'actually being there', so the shot in this case works fine.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

ChuckNorris's picture

I don't see why the photo needed to be more natural.

I think the idea is that NatGeo shows you what the soldier is seeing, which is, of course, not in the photo. (If we think literally it would be photographer.)

ChuckNorris
Activity Score 834
Creative Director
desailly's picture

Surely if you're in the environment, you can't help but be part of the environment. Or does it make sense for NatGeo to be the perfect, staged element in a world gone mad?

To be fair, they haven't exactly helped themselves by picking theatres of conflict as the settings.

desailly
Activity Score 470
Copywriter
smilepig's picture

PLAYSTATION

smilepig
Activity Score 254
Art Director
jonathanswork's picture

you are right

jonathanswork
Activity Score 8
filmmaker
floydeepurple's picture

Very nice idea...but execution could have been better..as desailly said the shot really looks artificial...but overall, it's quite good

floydeepurple
Activity Score 349
Copywriter
j2mango's picture

funny
fresh
but not great
but but i love it
jajaja

j2mango
Activity Score 534
Other
Geimima's picture

we are there but we are looking other there, so what are we doing there? hahahaha

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Olafski001's picture

there's something strange with the excution but i do think is a damn brilliant idea
so simple

Olafski001
Activity Score 1193
Copywriter |
theanc's picture

I agree. And it's very very far from being something to deserve a Lion.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

imgns's picture

the concept is great, simple and efective; the execution is not that great, but it works because of the strong concept. i like it.

imgns
Activity Score 68
freelance advertising
tosqa's picture

OMG, I'm afraid of his eyes..

tosqa
Activity Score 12
BBDO
marco's picture

These are nicer than the PS2 but still same idea:

http://adsoftheworld.com/media/print/sony_ps2_eyes_1

marco
Activity Score 118
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