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Confederation poster

Agency Network: 
Published/Aired: 
July 2009
Nando's:  Confederation poster
Nando's Outdoor Ad -  Confederation poster

Description

This poster was created around the hosting of the confed cup by south africa. At south african soccer matches, fans wear a hat called a makarapa. These hats are a purely SA thing and are hand made out of the miner's hard hats. It's a culturally SA thing. We've exaggerated the hats to comment on South Africa, politically, socially and culturally. "Mzanzi" is vernacular for South Africa.

Illustrators: Justin Joshua, Meryke Naude.

Outdoor advertisement created by Blackriver FC, South Africa for Nando's, within the category: Food.

Advertising Agency: Blackriver FC, South Africa
Creative Director: Ahmed Tilly
Art Director: Justin Joshua
Copywriter: Iain Thomas
Producer / Art Buyer: Hilary Simpson
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Highest Rated

Dude2403's picture

Great South African Style!!! I love it!

Dude2403
Activity Score 2
Web Designer/Developer
Guest's picture

don't get it. who's mzanzi?

Guest
ivan's picture

I added the description.

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

""Mzanzi" is vernacular for South Africa."

Guest
everartz's picture

now what is maznzi and a vernacular?! :P

everartz
Activity Score 7613
Art Director |

| everartz |

alexander_bickov's picture

About what this idea?

alexander_bickov
Activity Score 3281
Guest's picture

ja nee, ek kan sien buitelanders verstaan die ding nie so lekker nie. Goeie werk. Waar's my woorde vir Shosholoza...

Guest
Guest's picture

It looks great, and it's fun, but you have to admit this illustrative style is becoming very tired in SA. Everyone has done it: Metropolitan Life, Virgin Atlantic, etc etc, and it's pretty much the ONLY style some agencies know how to work in. I dig the Daddy Buy Me A Pony guys, or whatever they call themselves now, they are nice guys, but face it, if you make all your clients look exactly the same there is no benefit to the people who are paying the bills. The style is so familiar I know who did it even before I click on the ad, but it's the same style for EVERY client!

Guest
Bob08's picture

Only locals can understand; not enough.

Bob08
Activity Score 749
Guest's picture

i don't have a problem, with a familiar look and using vernacular, i think it drives a message to a select target market, (south africans) so no offense, if you don't get it, it wasn't intended for you. As for agencies generating the same look for all their clients, like the president, I agree that it's not fair towards bill payers, but for this instance, I thought it worked well.

Guest
Guest's picture

Well done Black River for using them! I think their work is 100% South African and in this case perfect for the concept. Spot on guys! this other guy is obviously sour and haven't got a clue

Guest
Guest's picture

EK DINK DIS ABSOLUUT BEFOK! TRANSLATED.....FUCKING AMAZING!!! VIVA MZANZI.

MOOI SO OU TILLY.

Guest
Dude2403's picture

Great South African Style!!! I love it!

Dude2403
Activity Score 2
Web Designer/Developer
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