Vulva Maze

Agency Network: 
April 2018
MysteryVibe: Vulva Maze


‘Vulva Maze’ — in a recent study, 25% of men were unable to even identify the clitoris, the centre of female pleasure, and only just over half could identify the vulva (61%).[3] With only 25% of women able to orgasm from penetration alone, this lack of pleasure knowledge is detrimental to healthy relationships. Sex education preaches reproduction rather than pleasure, which inherently favors the easier-to-attain male orgasm. By highlighting the lack of knowledge in a playful way, MysteryVibe hopes to encourage more partners to focus on the clitoris, helping to close the orgasm gap.

Outdoor advertisement created by McCann, United Kingdom for MysteryVibe, within the category: Retail Services.


Help close the orgasm gap
25% of men can't identify the clitoris

Advertising Agency: McCann, London, UK
Chief Executive Officer: Alex Lubar
Chief Creative Officers / Co-Presidents: Robert Doubal, Laurence Thomson
Creative Director / Art Director: Dom Butler
Head of Design: Dan Howarth
Design Director: Lisa Carrana
Designers: Jaz Ghotora, Harold Perrin
Business Director / Head of New Business: Elizabeth Bernstein
Director of Communications: Katya Escala
Producer: Paul Gillespie
Photographer: Matthew Thomas
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