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Agency Network: 
Published/Aired: 
November 2007

Description

Outdoor advertisement created by Y&R, Switzerland for Multiple Sclerosis Society, within the category: Public Interest, NGO.

Caption

Multiple sclerosis interrupts the nerve tracts.
This leads to paralysis and speech impairment.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Daniel Comte, Urs Schrepfer
Art Director: Marietta Albinus
Copywriter: Martin Stulz
Photographer: Peter Hebeisen
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Highest Rated

Afronuts's picture

agree with ispeak...the use of bare bodies is making it look forced

Afronuts
Activity Score 136
Copywriter
danestevez's picture

like the first one

danestevez
Activity Score 115
Copywriter at Publicitaria Interamerica Lowe
ispeak's picture

done very well, good concept... but was it a dire necessity to use bare bodies?

ispeak
Activity Score 90
Afronuts's picture

agree with ispeak...the use of bare bodies is making it look forced

Afronuts
Activity Score 136
Copywriter
JamurPutih's picture

half (or you may say full) naked body in the public place
just to make your idea works?

don't you have any children?

just idiot!

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Longcopylover's picture

Aren´t you naked under your clothes too? So what the fuss about naked or not. I don´t see anything that would be a problem in a modern country. It´s just reduced to the real problem of MS: your body.

Longcopylover
Activity Score 21
Copywriter
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