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Riders wanted

Agency Network: 
Published/Aired: 
January 2010
Mountain Dew:  Riders wanted
Mountain Dew Outdoor Ad -  Riders wanted

Description

Outdoor advertisement created by BBDO, Romania for Mountain Dew, within the category: Non-Alcoholic Drinks.

Advertising Agency: GraffitiBBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Cosmin Simionescu
Copywriter: Dan Stanescu
Illustrator: Cosmin Simionescu
Photographer: Prepelita Alex
Additional credits: Alin Copilu, Cristi Gomoi, Ioana Ghilerdea
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Highest Rated

atb2005's picture

I liked the phrase "to brutally force any public figure into answering [the] the call [for riders]". They've done the brutal thing in a fun memorable way.

atb2005
Activity Score 13557
atb2005's picture

I liked the phrase "to brutally force any public figure into answering [the] the call [for riders]". They've done the brutal thing in a fun memorable way.

atb2005
Activity Score 13557
netei's picture

brutal :))) but the branding comes really too short.... so much stuff going on.

netei
Activity Score 215
atb2005's picture

How's this short on branding? One can clearly see the brand logo; they've even included a can. And since this is an annual event, people in Romania may already be familiar with it.

atb2005
Activity Score 13557
keithstoeckeler's picture

Reminds me of VW: "Drivers Wanted"

keithstoeckeler
Activity Score 425
sintra's picture

agreed really short on the branding

sintra
Activity Score 699
Administrative
raulbanderas's picture

nice

raulbanderas
Activity Score 357
tanvir hassan's picture

like the idea, but too cluttered....n again....short on branding...

tanvir hassan
Activity Score 36
Art Director at asiatic MCL
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