Shake Your Monkey Shoulder

Agency Network: 
November 2019


London based creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of the brand. The work highlights the iconic Monkey Shoulder bottle and the whisky’s signature cocktails; Ginger Monkey, Lazy Old Fashioned and Monkey Splash, and features the headline “Shake Your Monkey Shoulder”.

Outdoor advertisement created by Space, France for Monkey Shoulder, within the category: Alcoholic Drinks.

Advertising Agency: Space, London, UK
Business Lead: Sean Kelly
Creative Director: Greg McAlinden
Account Director: James Wootton
Creative Head: Ethan Kennedy
Design Director: James Newport
Motion Editor: Matthew Montgomery-Taylor
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