iMiEV Electric Billboard

Agency Network: 
Published/Aired: 
October 2011
Mitsubishi:  iMiEV Electric Billboard
Mitsubishi Outdoor Ad -  iMiEV Electric Billboard

Description

Outdoor advertisement created by BBDO, Australia for Mitsubishi, within the category: Automotive.

Caption

Australia's first volume produced electric car is on sale now.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Directors: Mike Spirkovski, Paul Nagy
Creative Group Head / Art Director: Adam Whitehead
Creative Group Head / Copywriter: Matt Vandermark
Group Account Director: David Hallett
Agency Producer: Vincent Prochillo
Retoucher: Toby and Pete
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Highest Rated

karmacoin's picture

cute

karmacoin
Activity Score 684
CABAZORRO's picture

Photoshop!!!

CABAZORRO
Activity Score 364
graphic
CACAHD's picture

Photoshop, maybe, but the idea still good!

CACAHD
Activity Score 2170
Art Director
Adjiherdanto's picture

"FIDE2805 | Thu, 2011-10-13 03:47

Photoshop!!!"

so?

Adjiherdanto
Activity Score 23
Graphic Designer at Corse Design Factory
karmacoin's picture

cute

karmacoin
Activity Score 684
Taylormade's picture

It's not clear if the car is powering the lights or if the lights are powering the car.

I assume it's suggesting that the lights are powering the car; but lights don't supply electricity, they consume it. So that doesn't really make sense. And if the car is powering the lights, why are they plugged into the car's input? Doesn't make sense either.

Taylormade
Activity Score 400
NicoCiego's picture

yes, It is clear. you said it yourself... lights don't supply electricity, they consume it.

NicoCiego
Activity Score 1019
Art Director at Quezon City Philippines
Taylormade's picture

But I also said that I didn't think you can plug things into a car's electricity input. If you can, then I think this ad is very clear. If you can't, then this billboard doesn't make any sense. It's a forced/complicated way of attempting to communicate something very simple.

Very quick idea: you have a wind turbine on the billboard and the car is plugged into it and the car's lights are running. That would actually make sense while still communicating that this car runs on electricity.

Taylormade
Activity Score 400
Adjiherdanto's picture

agree

Adjiherdanto
Activity Score 23
Graphic Designer at Corse Design Factory
hawaiian loop's picture

nice. usage of one light would be sufficient too, it's economical after all.

hawaiian loop
Activity Score 45

strange days

Ron Burgundy's picture

cute...mild mis-interpretation

Ron Burgundy
Activity Score 1616
Art Director at Southern California
Roger Keynes's picture

Cute idea. Amazing how silly people come across when they over think ;)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

Taylormade's picture

Will think for salary. Will be condescending for free.

Taylormade
Activity Score 400
Roger Keynes's picture

Will Think for Taylormade, if he likes ;)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

Andrej's picture

Ham-handed idea for an incredibly ugly car.

Andrej
Activity Score 640
Copywriter
Glut's picture

clever!

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
raulbanderas's picture

good use of media, i like it

raulbanderas
Activity Score 353
Rodolfomag's picture

to be an outdoor advertisement, I think the idea is not achieved quickly understand

Rodolfomag
Activity Score 70
Graphic Designer at Autonomous university of Santo Domingo
Jayroc1222's picture

Like the idea. Would certainly make me stop and think 'Mitsubishi, powered by electric, nice'

Jayroc1222
Activity Score 2
Michaelsmagic's picture

good idea~

Michaelsmagic
Activity Score 261
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