Most of the times, Missing Children´s pictures don’t have the notoriety they should get, specially online. That leads us to analyze what was going viral on Instagram. #Art has more than 355 million mentions. So, as art is highly popular and Missing Children photos aren’t, we decided to merge them creating street murals. We contacted artists who helped us to represent the faces of lost children, so we can get people to share these murals on their social networks. The campaign with absolutely 0 budget was seen in different newspapers and became news on tv channels. Thanks to the notoriety of the campaign one of the children's was found and returned to his come.
Outdoor advertisement created by DDB, Argentina for Missing Children, within the category: Public Interest, NGO.
Production Company: LANDIA
Chief Creative Officers: Adrián Piattoni, Facundo Varela / DDB Argentina
Creative Directors: Juan Martinez Cima, Bruno Macri
Producer: Micaela Picco / DDB Argentina
Group Account Director: Elina Mendez / DDB Argentina
Copywriter: Tomás Ricaurte / DDB Argentina
Art Director: Florencia Ramirez / DDB Argentina
Head of Production: Claudio Migliardo / DDB Argentina
Advertiser Supervisor: Lidia Grichener / Missing Children