Recycling Poster

Agency Network: 
Published/Aired: 
May 2011
Like
17
Views
8162

Description

A MINI has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. MINI calls this MINIMALISM. First the billboard was dismantled. The metal plate with its many layers of paper was then taken away to be sand-blasted. There the old board was partly covered with a stencil from the British sporty lifestyle brand which included the «BE MINI» lettering. Then the uncoated metal layer of the board was exposed. But only in certain places, of course. But the poster was still not completely reduced down to the bare essentials. To do this, a creative touch was now called for to carefully strip away up to eight layers of posters underneath until there really was nothing left to remove. Then the poster was returned to its rightful place, now as a genuine, unique work of art. But because MINI is serious about MINIMALISM, the British carmaker demonstrated its art of omission not just on one unique poster but on over 20 displayed all over Switzerland. Because keeping an eye on the essentials is important everywhere.

Outdoor advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Graphic Designer: Cinthia Stettler
Copywriter: Samuel Knaus
Log in to post comments

Highest Rated

niniasufle's picture

Ecology intead of minimalism.. but nice, I like it!

niniasufle
Activity Score 407
Travelmax
jackmancer2017's picture

I can't really call it a "minimalistic" poster but it surely looks awesome.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
sirvan's picture

Agree.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

peggylize's picture
peggylize
Activity Score 50
Kriativity's picture

parasite ads..they grow on other hoardings..:)

Kriativity
Activity Score 414
morse's picture

It looks nice, but I agree, it's anything but minimalist.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

cracker66's picture

Already done by Scholz & Friends Hamburg for Honda Hybrid - it won at Germanys ADC 2010.

cracker66
Activity Score 163
Copywriter
jamesrothenburg's picture

Comparing Mini with minimalism is a stretch.

jamesrothenburg
Activity Score 554
Art Director
Astro's picture

it's just great when art meets advertising.

Astro
Activity Score 13
Art Director
kleenex's picture

I like it.

kleenex
Activity Score 58777
Web Designer/Developer
AdBuzzer's picture

I doubt those posters really worked effectively as outdoor advertising. It's a nice idea, the transformed posters look arty and cool, but the advertising function is missing. Anyhow, it's a good PR stunt for the agency.

AdBuzzer
Activity Score 1172
Marketing Manager |

http://adbuzzer.wordpress.com

Janae's picture

it would go better for "low budget" instead of minimalistic.
but I like it anyway.

Janae
Activity Score 385
niniasufle's picture

Ecology intead of minimalism.. but nice, I like it!

niniasufle
Activity Score 407
Travelmax
niniasufle's picture

"instead"... sorry to hurt your eyes D:

niniasufle
Activity Score 407
Travelmax
krautland's picture

thats not a strategy, thats just a nice execution. but it does look nice.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Néstor's picture

i'm not sure calling "minimalism" but, nice idea!

Néstor
Activity Score 126
Copywriter |

ZappingLatam.com

hkington's picture

Mini HAS a STYLE. Vote for it at http://coolometer.org/mini-vs-hummer

hkington
Activity Score 12
Advertisement
Featured Content

Latest Collections

Advertisement