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If only for a second, 5

Campaign
Agency Network: 
Published/Aired: 
July 2014
Mimi Foundation:  If only for a second, 5

Description

Outdoor advertisement created by Leo Burnett, France for Mimi Foundation, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Paris, France
Executive Creative Director: Xavier Beauregard
Copywriter: Stephane Gaubert
Art Director: Stéphanie Thomasson
Photographer: Vincent Dixon
Art Buyer: Claire Sougy
Account Managers: Cécile Balut, Elise Ziri Bret, Valerio Pasqualini
Advertising Managers: Myriam Ullens de Schooten, Marianne Wagner
Hair Designers: Gregory Kaoua, Christophe Martinez
Make-Up Artists: Philippe Meysmans, Marie-Claire Vervaene
Stylist: Chantal Bourbigot
Retouch: Kilato
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Highest Rated

damnson's picture

Pretty much, yeah. But I can't hate.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

great hair.

kleenex
Activity Score 58793
Web Designer/Developer
sacrilegend's picture

I wouldn't hesitate in calling the film from which these photos stemmed an absolute masterpiece. It's a shame it was so good, because you desperately want everything else to be up to par.

In a nutshell, my criticism is this: They succeeded in transferring the execution to print. But failed miserably in translating the idea.

sacrilegend
Activity Score 3394
Copywriter
damnson's picture

Pretty much, yeah. But I can't hate.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Marcao's picture

Wholly agree. And they didn't even bother to proofread. What's desease?

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
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