Agency Network: 
Published/Aired: 
August 2010
Miller Light:  Man Up
Miller Light Outdoor Ad -  Man Up

Description

Outdoor advertisement created by FCB, United States for Miller Light, within the category: Alcoholic Drinks.

Advertising Agency: Draftfcb Chicago, USA
General Creative Director: Chuck Rudnick
Art Director: Matt Dalin & Roy Ellis
Copywriter: Brigg Bloomquist
Retoucher: Karyn Bieneman
Print Producer: Marybeth Oskin
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Highest Rated

Anonymous Author's picture

Man up? With LITE? I'll take the cologne thanks.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Billoughsby's picture

Should we take points away because "man up" is perhaps at the height of it's overuse just now?

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

I just saw the latest commercial for VB, Australia. VB is a beer brand. It too portrayed men as metrosexuals who needed to "man up". This is getting cliched already. Also, this particular approach is going to annoy or alienate the "real" men.

atb2005
Activity Score 13547
Anonymous Author's picture

Man up? With LITE? I'll take the cologne thanks.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Dzsoi's picture

I just think 'Wo' at the beginning has been cut off. Lazy work!

Dzsoi
Activity Score 8603
Copywriter
shortafella's picture

man up with miller lite? oh, that's really funny, Gordon.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

brookjohnston's picture

positioning aside, very cool execution

brookjohnston
Activity Score 296
St. Lawrence College
Billoughsby's picture

What I'd give for some new outdoor right about now...

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Reminds me a bit of Newcastle work from a couple years back.

Guest
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