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Right Brain / Left Brain, 5

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Outdoor advertisement created by Y&R, Israel for Mercedes, within the category: Automotive.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Branding Director: Zeev Ravid
Creative: Adi Sova
Copywriter: Gil Katzir
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Mayran Sadeh
Planning Director: Yoni Lahav
Planners: Matan Lerman, Nili Rabinowitz
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Lazarus's picture

Nothing special.

Lazarus
Activity Score 1536
Creative Director
akshaysrikar's picture

saying "nothing special", is being too kind .... this is utter crap....two cars side by side that supposedly looks like a brain??? wtf

akshaysrikar
Activity Score 420
India
1ted's picture

forced

1ted
Activity Score 30
Art Director at
pez's picture

9 people to do THIS?!....... omg

pez
Activity Score 1804
Creative Director
jackmancer2017's picture

Too abstract in my opinion.

jackmancer2017
morse's picture

I dislike the illustration of the brain. Not nice. Idea is ok.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JCSaiKrishna's picture

Try looking it roatating 90 degrees... it looks far better :)

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Hiperion's picture

a big piece of sh..it

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
suresh90's picture

boring concept to be frank nothing new here :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

JopyCunior's picture

A brain-shaped car? New model?
Not another brain, pleeeeze!

JopyCunior
Activity Score 223
Copywriter
Billoughsby's picture

Not student work, either. Gee.

Billoughsby
Activity Score 5150
Art Director |

That's it.

shahidali's picture

I think its a parallelism drawn saying that Mercedes is an intelligent machine. Like the parallelism.
AD is a bit flat.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

mikeelrapido's picture

I think that it's quite clear and funny...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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DBB's picture

Dont like it...

DBB
Activity Score 1216
Dzsoi's picture

So your cars will look like half brains in the future? Scary. This is a messy & low-imaginative visual concept.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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