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February 2010
Mercedes:  Gullwing
Mercedes Outdoor Ad -  Gullwing


Mercedes-Benz asked us to get people excited about the release of the SLS AMG at the 2009 Frankfurt Auto Show. Jung von Matt/Alster, Hamburg needed to use traditional media in a new and unseen way.Solution:Gorgeous styling, 571 horsepower, and a top speed of over 300 kph make the SLS AMG a supercar. But its gullwing doors make it an icon. So we created a simple announcement poster and placed it into glass-covered billboards, leaving the glass doors open, gullwing style. We worked with JCDecaux to modify the doors to open further. Result: The media truly became the message, and the launch of the SLS AMG became the talk of the town.

Outdoor advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative team: Jonas Keller
Executive Creative Directors: Armin Jochum, Deneke von Weltzien
Creative Director: Thimoteus Wagner
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Designer: Andreas Wagner
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Anov Communication's picture

I'm not quite sure with the billboard's visual by itself ... should looks like mostly to the interior ... my point of view

Anov Communication
Activity Score 42
CrackerJackFlash's picture

really like this. Hope they can pull it off one day.

Activity Score 19604
Creative Director at CrackerJackFlash |

funky_frogii's picture

very nice.........

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Brainsugar's picture

F*****g good!

Activity Score 1634
Hibon's picture

Simply great idea.

Activity Score 3734

Simple ideas are the best !

shitix-'s picture

*The medium is the message.*

-- Quite Right McLuhan.

Activity Score 232
xcreativity's picture

ahaha different from everything before i've seen, good one!

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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hilazon's picture

very clever. love it!

Activity Score 150
andyStock's picture

Simple, clever and original, I really like it!!!

Stock Displays. Visit our blog.

Activity Score 666
lucdesaulniers's picture

Hum, not sure it's that great. It's a billboard. Supposed to be seen while driving by. Will it be decoded or details that make the concept (the gull wings) be "read" in a flash. Think not. Nice but failed.

Activity Score 1145
perromalo's picture

Brilliant. Smart. The only problem is that you need to know the car in order to understand the concept. I am sure that a very very small bunch of people will get it...hopefully those that can afford to buy the car. Not me.

Activity Score 435
Creative Director at Mateo&co
rajat chauhan's picture

cool impact

rajat chauhan
Activity Score 8
Marketing Manager at student/ibmr-ahmedabad(india)
dsklan's picture

cant believe the local authorities admitted this...
...they done this for 10min. for the photo

Activity Score 1924
Art Director at homeshop
the_lizard_king's picture

Very smart thinking. great job. After all its all about creativity.

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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