GLK model billboard

Agency Network: 
Published/Aired: 
May 2010
Mercedes:  GLK model billboard
Mercedes Outdoor Ad -  GLK model billboard

Description

Geländewagen" is German for "Generic S.U.V." "Geländlewagen" obviously is a diminutive sweetheart of an S.U.V., coming from the small and cozy "Ländle", the region around Stuttgart, where Mercs are being built. This word hasn't been anywhere in the dictionary or on Google, as of today.

Outdoor advertisement created by BBDO, Germany for Mercedes, within the category: Automotive.

Caption

Geländewagen

Advertising Agency: BBDO Stuttgart, Germany
Creative Director / Copywriter: Jan Geschke, Roland Gehrmann
Art Director: Marcus Weiss, Cornelius Hafemeister
Additional Advertising Agencys: Steffen Schulik, Caroline Schaeufele
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Highest Rated

beingofageoldgrace's picture

hard to understand in german, impossible international

beingofageoldgrace
Activity Score 353
ripley's picture

coo l

ripley
Activity Score 15
exec cd network agency |

mundus vult decipi

Guest's picture

hits a very soft spot in my hard swabian heart

Guest
TommyO's picture

I don't get it.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

SAM75's picture

Me too.

SAM75
Activity Score 220
MissCopywriter's picture

Don't get it either, cultural issue, I guess. But if the headline is literally 'Generic S.U.V' then it's a nice humble way to boast :D

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
nifty1's picture

wat?

no.

like 10 people will get this.

nifty1
Activity Score 50
Guest's picture

Actually, this is a quite elegant self-humbling pun, pals. Too bad, only native speakers and fraeuleinwunder-loving blokes will really get it.

Guest
beingofageoldgrace's picture

hard to understand in german, impossible international

beingofageoldgrace
Activity Score 353
Rentokill's picture

Gotta admit, possibly not the best ad to present to an international audience. I'm not sure even folks from northern Germany woult get this one. For a native swabian like me, it's fairly neat.

Rentokill
Activity Score 26
Graphic Designer at Autoactiva Werbeagentur GmbH
R U serious's picture

This should be in the Ads of Germany. Wrong site for internal jokes.

R U serious
Activity Score 416

Say my name, say my name...

supertav08's picture

good photo i guest LOL

no le entiendo señor no le entiendo

supertav08
Activity Score 204
tbwa/guatemala
Draper's picture

Mies! Falsche Karre vor allem!!! Wenn schon dann G-Klasse...

Draper
Activity Score 183
Creative Director
Guest's picture

Nach "Legendewagen" geht nichts mehr- Sorry!

Guest
Guest's picture

Doch, Legendle.

;)

Guest
Guest's picture

Die einzige Aussage ist,
dass der GLK leider kein ausgewachsener Geländewagen ist, sondern schon im leichtesten Gelände stecken bleibt !

Setzen, 6!

Guest
Guest's picture

yes you do get it as a nothern german

Guest
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